Mollesse
/ branding identity / brandbook /

Mollesse – Culture of healthy sleep and comfort.

Company MoiMatras is а producer of matresses and sleeping goods from Kazakhstan.

They came to us with need to do the new brand for the product line that made manually of natural materials such as linen, wool, cotton, wood. The new brand included need of new name, forming it's positioning, creating brand's voice, approach to naming, branding identity, approach to packaging.

We've developed the full brandbook that illustrates the main merits of new brand - knowledges, natural materials and handcrafted production.

You can watch the full project on Behance.